Browsing by Subject "Older consumers"
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The effect of the pace of presentation on the learning of marketing information by elderly consumers (Texas A&M University. Libraries, 1986)As the number of people in the United States over 65 years of age increases, the unique aspects of this segment become more important for marketers to understand. This study investigated how the pace at which information ...
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(Texas A&M University. Libraries, 1980)The purpose of this study was to determine if agency personnel with responsibility for developing programs for the older population differ in their perception of needs of older people from the elderly themselves. Providers ...